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Improving website design using multivariate testing methodology

Improving website design using multivariate testing methodology

by Dave Chaffey — 28-03-2008

Explains how to devise a multivariate testing methodolology to improve site design. Gives examples and a case study and highlights multi-variate testing tools.

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Model web site design contract example

by Dave Chaffey — 07-03-2008

If you are responsible for outsourcing web site or campaign microsite builds or updates with an agency, this example website contract for UK law could help show that you are covering the key areas which sometimes give rise to dispute.

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Example website contract

Example web site design contract

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Amazon.com Amazon personalized recommendations - collaborative filtering

by Dave Chaffey — 18-01-2008

Fairly technical paper describing how Amazon does its famous collaborative filtering or personalized product recommendations on its website and within Emails.

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Innovation in web site design 2007

by Dave Chaffey — 11-01-2008

Here as a round-up to the year is a showcase of some of the innovation we have seen in web site design in 2007. I have chosen these sites to represent a range of online business and incorporation of interactive Web 2.0 design approaches. Some are the "usual suspects", some are WebbyAwards winners and some are businesses I have worked with in 2007, to give a mix.

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Professional website design E-book

by Dave Chaffey — 04-06-2007

We designed this E-book on professional website design to provide a regularly updated, single point of reference for results-led web design. It covers best practice approaches for all main topics that anyone involved with professional website design needs to do an effective job.

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Web Design Personas

Web Design Personas

by Dave Chaffey — 02-02-2007

Web Design Persona development. This article explains approaches to develop a web design personas to create a more customer-centric web site.

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Screen resolution popularity updated

by Dave Chaffey — 20-12-2006

A lot of visitors to this folder are interested in screen resolutions so here is a snapshot of my top screen resolutions. Also, Jakob Nielsen has issued some useful guidelines on screen resolution.

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Screen resolution popularity

by Dave Chaffey — 09-01-2006

The most common screen resolution (viewable area in pixels) is an important constraint on web design and e-mail creative effectiveness. It is important for web designers and web marketers to be aware of what the most common screen resolutions for their user base. This post gives some global figures.

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Checklist for asking usability suppliers

by Dave Chaffey — 03-04-2005

A 6 page guide outlining areas to consider when commissioning usability from UK Usability Professionals Association.

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Usability importance highlighted by new study

by Dave Chaffey — 03-04-2005

The study looks at the relative importance of usability compared to other problems with shopping online

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Web Design References

An excellent collection from the University of Minnesota Duluth including articles and references on Accessibility, Information Architecture and Usability.

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