Dave ChaffeyIt’s useful to consider technographics when looking to improve the effectiveness of a website to suit the needs of users and to improve conversion for the business.
Website technographics is a clunky word sometimes used to summarize ‘technology demographics’ which include the popularity and range of website users’:
- Screen resolutions
- Devices (Smartphone models and desktops)
- Browsers including browser versions
Google Analytics technographics insight is available within the Audience menu under Device and Browser menus.
It’s recommended you agree common minimum standards which a new version of a website will support. Defining specific screen resolutions and browser versions the website will render on effectively will mean a more effective experience. There are cost implications on the number of browser platforms the website will support
Insight and tools to help
Useful benchmarks to compare to your site are available from Statcounter, an analytics plugin which tends to be used on smaller websites.
Browser testing tools like Browserstack, Lambdatest and Browsershots automatically test a URL at different resolutions to show differences in rendering.
