Marketing resource: Global Web Index blog
Publisher: GWI
Type of resource: Marketing analysis tool
How it can help marketers:
Like Comscore, this is a global panel of hundreds of thousands of home users worldwide who agree to share their use of digital content.
The original data is available as part of a subscription service. The blog is the best source for summaries of data and trends reports, for example, on Social Media marketing.
Goto recommended resource from: GWI
Rating: Four out of Five
Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.
Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.
I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.
My latest books
Full details on Amazon:
Digital Marketing: Strategy, Implementation and Practice
8th edition
Digital Marketing Excellence
6th edition
Dave Chaffey