Dave ChaffeyWe’ve been updating this infographic for a few years now and sharing on the Smart Insights blog. It seems to go down well, so here I’m sharing it on my personal blog for visitors who come directly here. The insights featured are structured around managing digital marketing using our RACE planning framework.
Looking ahead to the future, I have just created a detailed article giving my predictions on the latest 2018 marketing trends, considering 10 trends focusing on digital marketing.
We keep a constant eye on the latest statistics which inform the trends. If you’re looking for the latest stats for a report or assignment, see our article on the top sources for digital marketing growth statistics.
About
Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.
I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.
My latest books
Full details on Amazon:
Digital Marketing: Strategy, Implementation and Practice, 9th Edition, published 2025.
With Fiona Ellis-Chadwick and Majd AbedRabbo.
Used by: Undergraduate and post-graduate degree marketing students. Senior marketing professionals, e.g. marketing managers and directors.
Digital Marketing Excellence
6th edition
