Dave ChaffeyImproving the commercial returns from a website through increasing conversion to key goals such as sales, quotes or bookings or leads. CRO combines customer and competitor research with evaluation of customer be-haviour using web analytics and AB and multivariate testing.
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About
Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.
Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.
I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.
My latest books
Full details on Amazon:
Digital Marketing: Strategy, Implementation and Practice
8th edition
Digital Marketing Excellence
6th edition
