A digital business model is the method used to generate revenue from a website or mobile app. It is usually based on an ad revenue model – this companion post gives 10 options for digital monetistation – the first eight are publishers.
This visual is helpful for explaining the online business model options.
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Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.
Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.
I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.
My latest books
Full details on Amazon:
Digital Marketing: Strategy, Implementation and Practice
8th edition
Digital Marketing Excellence
6th edition
Dave Chaffey
