IT analyst Gartner defines Digitalisation as
‘The use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business‘.
However, for me, digital strategy and digital transformation initiatives should consider both digitalization of both business processes and business model innovation.
Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.
Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.
I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.
My latest books
Full details on Amazon:
Digital Marketing: Strategy, Implementation and Practice
8th edition
Digital Marketing Excellence
6th edition
Dave Chaffey
