Dave ChaffeyLink-building involves a proactive approach to develop backlinks from other sites, primarily aimed at improving the domain authority of your website. Link-building has secondary goals of building brand awareness and gaining visits from content viewed on other sites.
Link-building techniques
SEMRush has this useful review of the most effective linkbuilding techniques
Techniques covered include these simple techniques:
- Replicating Competitor’s Backlinks
- Adding a URL to a Post
- Forum and Blogs Comments
- Business Directories and Local Citations (Listings)
- Broken Backlinks
- Unlinked Mentions
- Reciprocal Links
And these more advanced techniques:
- Guest Posting
- Resources and Links List Pages
- Social Media Backlinks
- Public Release and Content Submission
- Collaboration with Opinion Leaders
- Skyscraper technique
