GOST is a simple marketing planning framework used to create corporate marketing plans.
GOST defines a hierarchy for Goals > Objectives > Strategies > Tactics which helps tackle the problem of creating a plan which naturally flows between the different sections. Each part of GOST has these goals:
To learn more, see my article on using GOST to create digital marketing plans.
Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.
Visit my main Smart Insights Digital Marketing Strategy site to download planning templates, strategy guides and daily updates on the latest developments.
I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.
My latest books
Full details on Amazon:
Digital Marketing: Strategy, Implementation and Practice
8th edition
Digital Marketing Excellence
6th edition
Dave Chaffey
