Lead scoring and lead grading are data-driven marketing techniques often used for high-value B2B marketing services that assess a person’s profile and behaviour to determine whether they have potential to become a...
B2B Digital marketing
Dave ChaffeyAccount Based Marketing (ABM) using Digital Marketing
ITSMA, one of the originators of this technique relevant for B2B organizations defined ABM as “More than a sales or marketing approach; it is a collaborative strategy that engages sales, marketing, subject matter...
