Ad frequency refers to the number of times an ad is served to an individual. Research on ad frequency comparing traditional and online advertising shows that the more times an ad is served, the more likely it is for it...
Digital advertising
Dave ChaffeyAd Clickthrough rate (CTR)
If you’re investing in paid media or forecasting your return on investment from digital advertising it’s essential to be able to compare your ad clickthrough rates to other averages. How is Ad clickthrough...
