When customizing Google Analytics to a business it’s important that it is configured to include the right types of goals, so the business can review goals achieved and then develop tactics to improve goal volume...
Digital Analytics
Dave ChaffeyClient-side vs server-side AB testing
Traditional AB testing for comparing two (or more) different alternative pages uses client-side testing. The standard Google Optimize tool uses this technique. The browser executes JavaScript in the web page to...
Attribution in digital marketing
Media attribution involves analysis of media touchpoints (referral source) along the path to purchase to determine which has influenced sale and which credit should be given to for influencing conversion. The purpose of...
