The FAMGA businesses are Facebook Inc (FB), Apple Inc (AAPL), Microsoft Corp (MSFT), Google (GOOG) and Amazon.com Inc (AMZN). It’s important for marketers to follow innovations within their digital platforms since...
Digital marketing technologies
Dave ChaffeyMachine learning for marketing
Machine learning is one of the main Applications of artificial intelligence to marketing. It can be defined as: “Creating and applying predictive models and algorithms with the ability to learn without being...
Artificial Intelligence for marketing
15 marketing applications of Artificial Intelligence across the RACE marketing model Artificial Intelligence is a term for a wide range of software and services which perform tasks previously requiring human analysis...
Robot Process Automation (RPA) for Marketing
RPA has gained a lot of attention from industry analysts discussing Artificial Intelligence as a technique that can increase the efficiency of manual back-office operations and workflow. However, its use in marketing is...
