A plan which typically communicates a strategy for launching a product or service. This includes a new product launch or it could be launching an existing product launched into a new market or with new channel partners...
Marketing campaigns
Dave ChaffeyMarketing campaign plan
A marketing campaign defines marketing activities to achieve goals for a business within a timeframe. Goals for the campaign are typically to maximise impact and response for include short term tactical initiatives such...
Campaigning for charities
What is campaigning? According to the National Council for Voluntary Organisations, NCVO, other terms include influencing, voice, advocacy or social change. All of these are about creating change. NCVO define...
