Resources Archive - Dr Dave Chaffey : Digital Insights

Digital marketing resources to support readers of Dave Chaffey's books

Digital marketing resources for Chapter 6

Customer Data Platform Institute

Published by: CDP Institute
Benefit:
Service developed by David Raab that defines CDP and explains use cases and technology solutions. The Customer Data Platform category was named in a blog post published in April, 2013 by David Raab, a long-time marketing technology consultant and industry analyst
View resource: Customer Data Platform Institute
Rating: Four out of Five
Category: Marketing software tools

Published by: Scott Brinker
Benefit:
Catalogues trends in the range of Marketing Technology available for different use-cases in different categories

Short for Chief Marketing Technologist
View resource: Chief Martech
Rating: Three out of Five
Category: Marketing software tools

Published by: Data and Marketing Association
Benefit:
Publish several reports each year on attitudes to privacy and communications in the UK focusing on email marketing with two annual reports: The Email Marketing Benchmarking report and Consumer Email tracker. PDFs may be behind subscription-wall, but usually available via Partners via Google.
View resource: Data and Marketing Association Research - Formerly Direct Marketing Association for UK
Rating: Three out of Five
Category: Email marketing and Marketing Automation

Published by: Sift
Benefit:
Focus on Customer Experience and CRM with case studies of deployment.
View resource: MyCustomer.com
Rating: Three out of Five
Category: Email marketing and Marketing Automation